Editorial standards

Editorial policy

How Super Tours selects, reviews, translates and updates attractions — the editorial standards behind every listing.

This page describes the editorial standards Super Tours applies to every attraction on the site. We publish it openly because travellers deserve to know how a guide is made.

Selection criteria

An attraction is eligible for inclusion when all of the following are true:

  • It is a real, currently-operating place open to the public.
  • It has a public rating with at least 300 reviews, or a smaller review base in combination with a notable cultural or historical significance.
  • Its public category aligns with one of our editorial categories (Museum, Park, Cathedral, Beach, Historic site, Castle, Theatre, Viewpoint, Botanical garden, Zoo, Market, Square, Bridge, Monument, Theme park, Aquarium, Stadium and a small number of others).
  • The location can be plotted on a map, and the address is in a city or region already covered by Super Tours.

An attraction is not included if any of the following is true:

  • It is a private business (a restaurant, a hotel, a shop), unless its category is itself the attraction (a historic market, for instance).
  • It is permanently or temporarily closed and we cannot confirm a re-opening date.
  • It is unsuitable for a general-audience travel guide on safety or ethical grounds.

Review process

  1. Candidate — surfaced for each locality with a category prediction and ranking score from public data.
  2. Editor decision — an editor reviews the candidate: name, category, photo, location. They approve, reject, or send back for re-classification. The decision is logged.
  3. Enrichment — on approval we fetch live opening hours, contact details, coordinates and one main photo, and produce a 90-word editorial summary.
  4. Translation — the summary is translated into every site language. An editor spot-checks a sample per language each week.
  5. Refresh — facts are re-fetched on a rolling 30-day schedule. Attractions that change category, close permanently, or fall below quality thresholds are demoted to draft and re-reviewed.

Drafting and translation

Editorial summaries (80–100 words) and translations are produced with the help of automated drafting tools, then reviewed by an editor before publication. Newly drafted English copy is checked before it goes live; translations are sampled for quality each week. Automated tools never write the underlying facts — ratings, opening hours and contact details come from verified public sources, not from a language model.

Photography

Country, region and city header images are stock photographs we license for editorial use. Attribution metadata for each photo is stored alongside it and can be surfaced on request. Attraction-level photos come from the place's own public listing under the licence terms of that source; we do not download or republish user-submitted photos outside that context.

Corrections

If you spot an error — a wrong address, outdated hours, a closed attraction still listed as open — please tell us with as much detail as possible. Corrections are usually live within a working day. We log every correction so we can spot patterns and improve the pipeline.

Conflicts of interest

Super Tours does not accept payment for placement, ranking, or favourable wording. We do not currently run paid advertising. If that ever changes, it will be clearly labelled on every page where it appears.

Updated

This policy is reviewed twice a year and after every significant change to our editorial process. The page footer below shows the date of the last update.