Tourist Attractions in Jūrmala

Jūrmala, Latvia’s cherished seaside escape just outside Riga, blends golden beaches with a forested, village-like charm. Stroll along Jomas Street to browse boutiques, cafes and lively market squares, or wander among elegant wooden architecture that survived decades of summer fashion and Baltic sun. The long sandy shoreline, pine forests and comforting spa culture invite restorative breaks, wellness treatments and salt-air strolls. Highlights include the Art Nouveau and wooden houses of Majori and the concert vibes at the Dzintari Concert Hall, plus family-friendly beaches, cycling routes, and riverside promenades. It’s a place where coastal leisure meets Baltic culture year-round.